Fueling Adventure
Pioneers of Pakistan’s motorsports legacy
Introducing Freedom Rally: Pakistan’s first motorsports company
In 2004, Visionary Group introduced Freedom Rally, Pakistan’s first annual motorsports feature. This thrilling three-day off-road rally takes place in the deserts of Balochistan, attracting jeep, car, and motorbikes drivers competing for the prestigious Champion title. The event has become immensely popular among off-road rally drivers in Pakistan and is eagerly anticipated each year by spectators from around the globe. Held on Pakistan’s Independence Day, August 14, the Rally symbolizes Visionary Groups’s commitment towards Pakistan’s prosperity by professionally elevating the motorsports industry, ushering in a billion-dollar sector, and simultaneously casting a positive international spotlight on Pakistan through the lens of tourism.
Championing motorsports and tourism
Freedom Rally’s ultimate off road challenge showcasing Balochistan
The Freedom Rally challenges both man and machine as participants navigate treacherous terrain and extreme weather conditions in a race against time. Beyond the excitement, it fuels tourism in Balochistan, drawing global spectators to experience the region’s beauty. As Pakistan’s pioneering motorsport promoter, it also set a precedent by partnering with the Emirates Motor Sports Federation in the 2007 Freedom Rally to maintain the highest level of safety and competition by following Federation International de Automobile (FIA) guidelines. This event’s success earned praise from not only the drivers but the spectators, EMSF and the Government of Pakistan.
Beyond speed: A legacy of unity, friendship and skill
Developing Pakistan’s motorsports fraternity
The Freedom Rally challenges both man and machine as participants navigate treacherous terrain and extreme weather conditions in a race against time. Beyond the excitement, it fuels tourism in Balochistan, drawing global spectators to experience the region’s beauty. As Pakistan’s pioneering motorsport promoter, it also set a precedent by partnering with the Emirates Motor Sports Federation in the 2007 Freedom Rally to maintain the highest level of safety and competition by following Federation International de Automobile (FIA) guidelines. This event’s success earned praise from not only the drivers but the spectators, EMSF and the Government of Pakistan.
Beyond speed: A legacy of unity, friendship and skill
Developing Pakistan’s motorsports fraternity
Throughout its journey, the Freedom Rally has become a powerful unifying presence, drawing motorsports enthusiasts from all corners of Pakistan and equipping them with crucial training for their growth. Athletes fueled by their passion speed through the nation’s deserts, seamlessly connecting individuals from various fields like business, banking, and the public sphere. The relationships formed on the race track have transformed into a closely-knit motorsports community. Over the last two decades, this camaraderie has thrived, a testament to the unbreakable determination of both organizers and participants alike. The rally remains a living testament to dedication, nurturing strong friendships, and leaving an enduring impact on the world of Pakistani motorsports.
Nadir Magsi, Ex Provincial Minister of Sindh for Food at Freedom Rally 2007
Sarfaraz Dhanji, Pakistani businessman at Freedom Rally 2007
A prestigious event in Pakistan’s sporting calendar
Gathering dignitaries and champions
Over the years, Freedom Rally has attracted important figures from the government, military, and business community. Dignitaries such as DG Pakistan Coast Guards Brigadier Firzdk Ataullah, Col. Khan Muhammad, and Major Rehan have graced the event as special guests. Chief Ministers and Federal Ministers of Tourism, including Nilofer Bakhtiar, have attended the races and presented trophies to the Champions, contributing to the Rally’s recognition as a significant event in Pakistan’s sporting calendar and garnering immense love and support from all over the country.